Tag Archives: pricing

Context Adds Value 03

Pepsi has often tried to prove that its cola tastes better than Coca Cola. It tried to prove it by conducting blind taste tests which showed people preferred the taste of Pepsi when they didn’t know what they were drinking. … Continue reading

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Why Restaurant Lobster is Expensive

A short article by James Surowiecki in the New Yorker notes how the price of lobster has fallen in the supermarkets but not in restaurants. The reasons he gives for this are quite interesting. The climate has lately been good … Continue reading

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