Tag Archives: context
Context Adds Value 03
Pepsi has often tried to prove that its cola tastes better than Coca Cola. It tried to prove it by conducting blind taste tests which showed people preferred the taste of Pepsi when they didn’t know what they were drinking. … Continue reading
Context Adds Value 02
An experiment conducted in 1985 asked people to imagine they were sitting on a beach, feeling a bit thirsty and a friend offered to fetch one for them. They were then asked how much they would allow their friend to … Continue reading
Posted in Investment Concepts
Tagged beer, context, merchandising, price, price setting
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