Tag Archives: de beers

Raw Footage of De Beers Diamond Sorting Rooms

Journeyman Pictures has dumped a quarter hour’s worth of unedited footage of a tour of De Beers’ sorting rooms by a Namibian Prime Ministerial delegation in 2000. It gives a rare look into how they sort rough diamonds by machine … Continue reading

Posted in Diamond | Tagged , , , , , , , , | Leave a comment

Diamond Myths – that De Beers Invented the Engagement Ring

People who say De Beers’ advertising agency is responsible for the tradition of giving a diamond ring to secure a promise of marriage are giving De Beers far too much credit. They point to a famous advertising campaign which started … Continue reading

Posted in Investment Concepts | Tagged , , | Leave a comment